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Beach cleaning

Together with the environmental organization Strandet, we carry out beach clean-ups and make shirt buttons from ocean plastic. The value of the collaboration lies in the fact that Strandet commits to collecting 1 kg of beach waste for every upcycled shirt with ocean plastic buttons.

We have once again held a beach cleanup together with Strandet. We also had Jarritos on the trip, who provided lots of delicious hotdogs and ice-cold sodas for the hard-working marine plastic collectors. Thank you for a great day with a good atmosphere in beautiful weather 💚

Right now, there are ocean plastic buttons in about 10% of our shirts.

The goal is 100%

Explore products with stranded buttons below

Pleasant is a clothing brand that upcycles and makes new clothes from used textiles. Good style, good conscience.

Upcycling means taking an existing textile product and turning it into a new one of higher value. We use recycled duvet covers, curtains and tablecloths that have already been through one or more life cycles and turn them into new clothing.